Where is Niigata?

Niigata is only 2 hours away from Tokyo in Japan, where is super famous for Rice, Japanese Sake, Seafood, Snow and beautiful ladies with white skin (so called “Niigata-Bijin”). Thanks to the geological advantage; Diversified Weather, one of the most popular places for Rice Growing in Japan.

Due to the advantageous quality of rice, Niigata generates various kinds of Prestigious Japanese Sake because of the Great Rice; the key ingredients of Japanese Sake. In fact, so many Japanese are addicted to Niigata, some people often visit Niigata to enjoy Japanese Sake and rice which is consumed locally; Locally generated food is locally consumed (in Japanese 「地産地消」).

What is so special in Niigata?

You know what? Many foreigners living in Japan even try to come to Niigata as they know Niigata is a great place to do ski, eat, stay and feel the massive nature. Niigata is the city still has strong traditional culture, nature and people. Niigata is definitely one of the most beautiful cities in Japan. But I believe you have not come here before.

Oh, you love Japan but you have never heard of Niigata?

Alright, it is normal. Niigata is not much advertised in the world yet. But you know, native people know where to go. Why don’t you try to feel Japan as Japanese feel? Niigata is waiting for your surprising smile in Niigata. 

Oh you go to Japan? Then, definitely Niigata!

When we should visit Niigata?

Niigata has diversified weather in a year.

Visit in Spring, Summer, Autumn, Winter… all seasons are the best.

Whenever comes to Niigata, you will enjoy different Niigata.  

Spring with Cherry Blossom (April)

Fully bloomed field with White Head Mountain (March-April)

Huge summer fireworks festival (August)

 Autumn Red Leaves (November) 

Snow mountain in Winter (December – February)

Hot Spring; Onsen (All seasons)

Traditional Boat Entertainment (All seasons)

Photo Source:

公益社団法人 新潟県観光協会/Niigata Prefectural Tourist Association